Facebook, Twitter, YouTube, and Instagram are favorite hangouts for college students. Reaching students where they already spend most of their time is efficient and can even be fun. Yes fun! You need not be a great writer to be a great blogger. Its true! Pratik Dholakiya (2013), of Social Media Today shares his recommendations for successful blogging, for the non-writers.
Step 1: “Play Mad Libs with headlines” – Do this to grab the reader’s attention. This step is basically a matter of borrowing headlines used before, and replacing a few nouns and verbs to make it your own.
Step 2: “Write your subheadings.” Subheadings should include one or more of the following traits: surprising, mysterious/intriguing, actionable, emotionally intense, and/or funny.
Step 3: “Do your research.” That is of course unless you already have a wealth of experience.
Step 4: “Don’t be a try-hard.” Short sentences and paragraphs are absolutely fine. Just write in a casual tone as if you are speaking to your readers.
Step 5: “Promote it.” Well of course, right?! Blog content is only valuable when shared and read by others.
To read Pratik Dholakiya’s entire article, visit http://socialmediatoday.com/hishaman/1545026/how-to-blog
Now that we are all experts on blogging (she says tongue in cheek) Lets talk about micro-blogging, Twitter! In Mark W. Schaefer’s book, The Tao of Twitter (2012), he shares five basic best practices for Twitter presence.
#1. Include a picture with your Twitter account. Those with pictures have more followers than those who do not.
#2. Link your website to your Twitter account in order to bring more readers there to learn about your organization or business.
#3. Create a biography that includes all of your business interests. When readers are searching, they key words will attract them to you.
#4. Choose a short, easy to remember, unique, and relevant username. This will help readers find and remember you.
#5. Finally, keep sending tweets, even if you do not yet have any followers. This way, your Tweets can be read and might invite followers.
Higher Education as a whole seems to be embracing social media. The college, where I teach full time, is slow to be a part of the trend. There are plenty of resources available to help us learn to “do it right” or at least “good enough”. Here’s hoping I can be an agent of change within my organization.
Dholakiya, P. (2013). How to Blog (even if you can’t write). Retrieved from: http://socialmediatoday.com/hishaman/1545026/how-to-blog
Schaefer, M. (2012). The Tao of Twitter. New York, NY: McGraw Hill.